Seminal Goal:
This seminar aims to analyze the market research as a tool to understand the needs of customers and the market in general.
Methodology:
Theory and practice of designing and implementing of the research and analysis of the needs.
Target:
In marketing department officers (marketing directors, marketing managers, product managers, providers etc.), or other parts of companies, which are required to conduct and use market research.
Program Summary:
- The role of market research
- Types of market research
- Phases of conducting market research
- Recognition of the problem/opportunity of research
- Design of the Market Research
- Selection of the market research methods
- Data collection
- Data Analysis
- Writing and presentation of data
- Follow up