Seminal Goal:
The seminar aims to familiarize participants with the methodology and the tools needed to prepare and manage the implementation of an effective Marketing Plan.
Methodology:
Presentation of successful marketing plans, navigation to selected software for the implementation of a marketing plan, theoretical analysis and practical cases.
Target:
In managers and marketing executives, sales executives, sellers and promotional products services officers.
Program Summary:
- What exactly an effective Marketing Plan should include
- What information is needed, from what sources will be sought and what tools will be used in order to make the collection and processing of such information.
- With what specific procedures and tools the Target Group will be determined
- How it is achieved the growth strategy for the products, pricing, location (distribution channel and approach to client) using the new tools Strategy Map – Balanced Scorecard.
- What actions should be designed for the Implementation of the Marketing Plan.
- How we can measure the effectiveness of the Marketing Plan.
- Methodology for the management support for the effective implementation of the Marketing Plan