UPGRADE Consulting and Training knowing that deep knowledge of the market in which the company operates is an integral part of the Strategic and Operational Planning, provides organized efforts gathering information about the market and consumers, which are achieved through techniques and methods concern:
Analysis of secondary data:
- Demographic developments and trends
- Economic trends
- Numerical Qualitative industry development
Examining raw data with the implementation of qualitative and quantitative market research:
- Identify common goal (target group)
- Consumer Surveys
- Recording outlets
Market research is essentially a market picture that we aim.
Through research we find the size of the market, whether we can enter this market, how many and how great are our competitors and how can we distinguish and to elicit the degree of customer interest.